About us

Tuff Luck was founded in Pacific Beach, California, in 2019.

The road here hasn’t exactly been smooth. We started with a DTG printer that seemed to break down more than it printed. We moved into screen printing, learned through trial and error, took our share of hits, and eventually shut Tuff Luck down completely.

But the idea never went away.

In June 2026, Tuff Luck came back with a new mission, better garments, tighter quality standards, and original artwork we’re genuinely proud to put our name on.

Today, Tuff Luck is firefighter-owned and built around the things that have always inspired us: art, tattoos, motorcycles, music, fitness.

Every piece is printed in the USA, and the quality is guaranteed.